Kahlúa – Feliz St Patrick’s Day

St Patrick’s Day has long been dominated by one black and creamy drink.
Now there’s another choice.

Feat. Tadhg and Derry Flemming, @ShitLondonGuinness,
and directed by Michael Lennox (Derry Girls).

There was a visual that took inspiration from famous stout advertising.

And we made 'The St Patrick's Day Incognito Espresso Martini Glass.’

$2.8M earned media, more views in a weekend than the population of Ireland,
and 1.4 million Kahlúa Espresso Martinis were sold in 5 days. Sláinte.

Campaign - Ad of the Day
Adweek - Ad of the Day