Heinz – Every Sauce


Heinz had a problem: everyone knows about their ketchup and mayo, but their other sauces? A mystery. 

So, we squeezed Heinz's entire lineup of 14 sauces into 1 bottle. Introducing Heinz Every Sauce.




Opinions were split. Media outlets ate it up for weeks. 62,000+ people scrambled get their hands on a bottle. Some tried making their own. And even Stephen Colbert had something to say about it.





 Gold at Campaign BIG
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